It’s a large market, and getting bigger. There are now more than 230 million mobile phone users in the US, and 77% of those mobile phone users actively use SMS. That means there are about 177 million SMS users in the United States alone. SMS is the best channel to communicate. Only 28% of U.S. mobile subscribers browse the Internet on their phones. Consumers overwhelmingly prefer to use their mobile phones for texting, not for browsing, so real-time mobile communications should center on text messages, not graphics. Coupons are critical. According to Juniper Research, almost 3 billion coupons will be issued to mobile phone users in 2011, amounting to sales of almost US $87 billion. Customers always carry their mobile phones Customers respond to text messages – not so with emails. Mobile coupons are easy to forward and go viral. Mobile coupons reach demographic groups that are less likely to use email.
MQPONS gives you a comprehensive platform for collecting customer contact information, creating and managing cellphone-based communications, and monitoring the results. Our industry-leading messaging and mobile content platform gives clients the tools they need to promote and track results.
MQPONS is a web enabled self-service platform that enables small business marketing campaigns via mobile telephones and email. MQPONS provides real-time mobile coupon communication, that encourage opt-in with a unique keyword that can be used in other marketing channels. MQPONS provides the tools for immediate customer engagement and helps businesses create, manage and monitor campaigns.
MQPONS provides mobile marketing strategies based upon client marketing objectives and specific campaign goals. MQPONS and clients can identify required tracking and reporting metrics, set campaign duration, identify deliverables and establish tentative schedules. MQPONS will create a core mobile strategy that outlines the details of each campaign phase which serves as the central blueprint for execution.
MQPONS provides resources for managing all phases of client mobile advertising and campaigns from creation to execution to analysis. MQPONS is responsible for managing all components of mobile strategy, including account set up, technical support, testing and ongoing customer service. MQPONS monitors campaign performance and helps to identify additional opportunities to achieve objectives
MQPONS provides you with the tools to immediately socialize your mobile coupons and campaigns.
Manage campaigns from your iPhone, check keyword availability and review your coupons.